advertising appeals

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• Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

• Music in advertising — means integrating music in (mass) electronic media advertisements in order to enhance its success. Music for this purpose provides different characteristics which makes it especially interesting for usage in advertisements. Contents 1 The… …   Wikipedia

• National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org …   Wikipedia

• Children's Advertising Review Unit — CARU Type Trade organization Industry Advertising Founded 1974 Headquarters United States Parent National Advertising Review Council …   Wikipedia

• Party advertising and self-promotion — As Victor Klemperer noted in his classic study of totalitarian language, The Language of the Third Reich, political sloganeering and propaganda (‘public enlightenment’) campaigns have a symbiotic relationship with the language of advertising.… …   Encyclopedia of Contemporary Chinese Culture

• Per inquiry advertising — (PI) also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action (CPA) is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser… …   Wikipedia

• Transcreation — The term transcreation refers to the concept of adapting a message from one language into another, whilst maintaining the same intent, style and tone. A transcreated message needs to evoke the same emotions and carry the same implications as the… …   Wikipedia

• Attack ad — In political campaigns, an attack ad is an advertisement whose message is meant as an attack against another candidate or political party. Attack ads often form part of negative campaigning or smear campaigns, and in large or well financed… …   Wikipedia

• Royaldutchshellplc.com — is a gripe site operated by 91 year old Alfred Donovan and his 61 year old son John Donovan, which is critical of Royal Dutch Shell. On 11 June 2007, Ed Crooks of the Financial Times described it as… …   Wikipedia

• ego — / i:gəυˌ egəυ/ noun the psychological term for a person’s consciousness of himself or herself ● We are designing clothes to boost men’s egos. ● Glamorous advertising appeals to the customer’s ego …   Marketing dictionary in english

• Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer.       The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …   Universalium